In 2013, Steve Jobs gave a talk introducing and explaining the memorable “Think Different” campaign, one of Apple’s great landmarks. In his presentation, Jobs explained two things very clearly: Marketing is about values, and therefore brands do not sell products. They sell values. This is the case with Nike, which Jobs cites as an example. […]
Although it seems that many companies and brands are currently sinking, in fact, as always, the “right reading of the situation” and resilience can allow us to turn the negative into positive. It is a question of seizing the enormous opportunity in the face of the fact that consumers are becoming increasingly sensitive to the […]
It is not lost on anyone that words are powerful and that they can profoundly transform the concept we all have of something or someone. It is not only what we say but how and when we say it. It is not only what we are said but also how we are said. An already […]
One of Henry Ford’s memorable phrases says: «Coming together is a beginning. Continuing together is progress. Working together is success.» There is no doubt that Ford knew a lot about adding up and making a team. And luckily for him, he never had to confine himself and watch his colleagues through a screen, without being […]
Are you freelance? An SME? If you think that you have nothing to contribute in terms of PR and that they do not contribute anything to you; if you literally “walk away” because you think that they are not for you and you think that they are an exclusive preserve of large companies, you may […]
Maybe this story is familiar to you: wake up at 6:30, gym/pool, arrive at the office at 8: 30 (half an hour before the others), answering emails, calls, working on day-to-day projects, explaining to your team/collaborators the next steps, negotiating with a customer, coffee, calls, meeting, eating fast – at your desk many days – […]
Short, full-bodied, strong, hot and also sometimes bitter… Twitter is like good coffee, which is not the most consumed drink in the world, but at the same time it has a great demand and unconditional fans. But there is something else: Twitter continues to be a powerful social network, with more than 330 million active […]
“No one bathes twice in the same river,” said Heraclitus. Today reality is constantly changing. New circumstances generate new consumption habits, new ways of thinking and being. We are all transforming and we all begin to interact with brands in different ways: we are more demanding and we ask them to be coherent, consistent and […]
The much-haunted concept of crisis = opportunity (although those who know Chinese say that it is not true that the same spelling is used to express these concepts) is recurrent. Today taking the opportunities provided by the pandemic crisis is an almost tangible reality. We cannot forget that the Covid-19 has affected us all and […]
Most of us realized that the Covid-19 pandemic was serious when the big brands began to withdraw from the Mobile World Congress… and even more so when it was canceled. In these months we have learned to integrate into our daily lives new realities, such as teleworking, zoom conferencing, masks, hydroalcoholic gel… but what about […]