SEPAR’s Press cabinet. Visibility to pulmonology and thoracic surgery

Challenge

The Spanish Society of Pneumology and Thoracic Surgery (SEPAR)  is formed by  4,000 respiratory health professionals. In his day-to-day work, he works to offer quality clinical assistance, promotes scientific projects that advance knowledge of pulmonology and thoracic surgery and carries out initiatives on respiratory health that have a positive impact on society.

All this important work should be known by other health professionals, by patients and by society.

Our proposal 

AlaOeste designs every year a complete and complex press plan that incorporates all the areas of work of SEPAR and that translates into the writing and sending of a weekly press release reflecting the intense work of this scientific Society. The presence of SEPAR members is also promoted in the media with the highest audience.

One of the priorities is not only to give visibility to the most prevalent and known diseases, it is also to support the minority pulmonary diseases.

Results

In 2017 we got 3.150 appearances in print and online media and 85 interviews on television and radio.

The sending of rigorous and contrasted information has made SEPAR and its members experts and reference spokespersons in both specialized and generalist media.