JOYA Barcelona, showroom and boutique, of contemporary jewelery

Challenge

Disseminate through the media this innovative bet between the world of fashion and art. Two objectives are set: the own dynamization of the fair, to attract visitors and non-professional buyers; and the disclosure of contemporary jewelery among public opinion.

Our proposal

An ad hoc communication plan is created capable of attracting journalists to this proposal that brings together the best contemporary jewelry designers in Barcelona. This communication plan is executed with a priority: the diffusion through the mass media that allow us to reach the general public.

Results

Publication of the news that can be seen in JOYA Barcelona in the mainstream media, such as TVE, on the midday and night news programs, which reach two million spectators.