“I know more about a celebrity than my family”, this is one of the most indicated phrases of the place of IKEA for this Christmas. Three minutes that will be reflected and perhaps even cry. Surely you’ve seen on television, or rather, I’m sure it has already arrived through your whatsapp, because it has virally crashed on this platform. In Youtube it already adds more than 9 million views in a week. But, let’s reflect, what else does the tastes, the actions and the followers? The important thing is the people who are there, the ones who are really at your side, and as IKEA challenges, we join a “connection” with our family and leave aside the social networks on this vacation.

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