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Marketing is about values Steve Jobs said it

In 2013, Steve Jobs gave a talk introducing and explaining the memorable “Think Different” campaign, one of Apple’s great landmarks. In his presentation, Jobs explained two things very clearly: Marketing is about values, and therefore brands do not sell products. They sell values. This is the case with Nike, which Jobs cites as an example. […]

No time for strategy?

Maybe this story is familiar to you: wake up at 6:30, gym/pool, arrive at the office at 8: 30 (half an hour before the others), answering emails, calls, working on day-to-day projects, explaining to your team/collaborators the next steps, negotiating with a customer, coffee, calls, meeting, eating fast – at your desk many days – […]

Twitter… like good coffee

Short, full-bodied, strong, hot and also sometimes bitter… Twitter is like good coffee, which is not the most consumed drink in the world, but at the same time it has a great demand and unconditional fans. But there is something else: Twitter continues to be a powerful social network, with more than 330 million active […]

From storytelling to storydoing

“No one bathes twice in the same river,” said Heraclitus. Today reality is constantly changing. New circumstances generate new consumption habits, new ways of thinking and being. We are all transforming and we all begin to interact with brands in different ways: we are more demanding and we ask them to be coherent, consistent and […]

A new reality: the hybrid event or congress

Most of us realized that the Covid-19 pandemic was serious when the big brands began to withdraw from the Mobile World Congress… and even more so when it was canceled. In these months we have learned to integrate into our daily lives new realities, such as teleworking, zoom conferencing, masks, hydroalcoholic gel… but what about […]